Why Choosing the Right PEO to Support Working Parents is a Smart Business Strategy

As back-to-school season rapidly approaches, working parents across the country prepare to face familiar challenges balancing professional responsibilities with family needs. 

For business leaders, this time of year serves as an important reminder that supporting working parents is essential to maintaining morale and reducing costly turnover. According to a recent MetLife study, 76% of employees prefer benefits tailored to their individual needs.

With some expert assistance provided by a skilled PEO broker, pairing up with the right professional employer organization (PEO) can help your company implement support systems that meet the needs of working parents and makes them feel valued and secure. From flexible work arrangements to enhanced benefits packages, PEO solutions provide the framework your business needs to attract and retain top talent while building a reputation as a family-friendly employer. Here are some of the benefits a PEO can provide for your business to support working parents:

Flexible Work Arrangements

Implementing flexible work policies can feel overwhelming for small business owners that lack dedicated HR support. Partnering with the right PEO provider takes this complexity off your plate by establishing clear policies for remote work, flexible scheduling, and hybrid arrangements that benefit working parents.

During back-to-school season, simple gestures like flexible scheduling for parent-teacher conferences or understanding when employees need to handle school-related emergencies can make tremendous differences in employee loyalty and job satisfaction.

Comprehensive Benefits for Families

Working parents need more than standard health insurance coverage. The best PEO services, which can be identified by a skilled broker, provide access to comprehensive benefits packages that include dependent care assistance programs, flexible spending accounts for childcare expenses, and comprehensive family health coverage options.

The right PEO will also stay up to date on the latest legislation impacting benefits, such as the One Big Beautiful Bill Act which introduced new tax credits that benefit your employees and help support their families.

Long-Term Business Benefits

Supporting working parents through comprehensive PEO solutions creates measurable business advantages beyond employee satisfaction. Reduced turnover saves significantly in recruitment and training costs, while flexible work arrangements often increase overall productivity and employee engagement. Companies that prioritize family support also tend to experience lower absenteeism and higher employee referral rates, creating positive cycles that strengthen the entire organization over time.

As back-to-school season reminds us annually, working parents greatly appreciate employers that understand and support their dual responsibilities. The right PEO for your company can provide the tools, policies, and expertise you need to become the kind of workplace that helps families thrive.

Learn how we can help you find the right HR support that creates a workplace that truly benefits working parents!